Rewarding early adopters and offering referral bonuses is not a new idea. Venture funding subsidized discounted rates and credits as Uber and Lyft grew throughout the 2010βs. While this has been proven an effective strategy for breaking into a market, it doesnβt generate long-term alignment and grass roots community alignment with a platform. Projects like Helium have demonstrated a capital efficient method of bootstrapping user-owned IoT infrastructure past 250,000+ nodes (and counting) in two years.